The Bird Level
Always interesting to see some actual numbers. From the article:
The MESA Foundation increased its budget for this season, but says it needs between $1 million and $1.5 million to be competitive in the NIL market.
Despite reaching the national championship game, the Aztecs were spurning by several transfer targets — one to New Mexico, one to Texas Tech, one to Nebraska — for reported NIL promises ranging from $150,000 to $450,000. Another player eligible to return, starting forward Keshad Johnson, left for Arizona and NIL estimated in the mid-six figures.
“We’re the best team in the conference,” Smith said, “but we’re somewhere in the range of the fourth best in NIL, maybe fifth.”
Last season, MESA had a budget of $325,000 and disbursed about $25,000 each to 11 scholarship players. In Year 2, the budget has grown to more than $500,000 and includes all players on the roster, scholarship or walk-on, but at different levels. Certain veterans are getting double what they did in Year 1.
The MESA Foundation increased its budget for this season, but says it needs between $1 million and $1.5 million to be competitive in the NIL market