I know we all talk about how much better ISU will be when it begins winning in major sports on a regular basis, this is a story I found on what can happen when a school's major sports teams do well. And this is at the SMALLEST level, so it can work at all levels.
http://argusleader.com/apps/pbcs.dll/article?AID=/20071215/NEWS/712150318
http://argusleader.com/apps/pbcs.dll/article?AID=/20071215/NEWS/712150318