As The World Turns: NIL Edition

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Jason Svoboda

The Bird Level
Administrator
The TCU-focused Think NIL has paused operations and will be “evaluating and navigating the next steps of the organization.” The news comes after VP of Operations Cunningham last week announced he would now be overseeing the newly launched Bayou Traditions collective, which supports LSU student-athletes. On3’s Crabtree notes Think NIL “also had stiff competition in the TCU market from The Flying T Club, which has signed deals with more than 40 ambassadors, including representatives from the football, baseball, basketball and sand volleyball teams. Flying T has also raised more than $3M by the Fall of 2022 – before the Horned Frogs’ historic run to the national championship game. Many NIL experts believe more collective consolidation is on the way in many markets. That’s especially true as athletic departments officially tap their preferred collectives and boosters grow tiresome of donating to multiple groups.”


One of the organization leaders have left to join a LSU NIL group. I hope whatever we do, our NIL group remains people that give a shit about State.
 
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