Loyola Marymount to cut 6 sports in response to NIL rules

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Jason Svoboda

The Bird Level
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Hmm. Someone called it.

In an effort to “adapt to the quickly changing NCAA landscape,” Loyola Marymount University has announced that it will be eliminating six athletic programs at the end of the 2023-24 season due to new rules regarding name, image and likeness and “pending rulings on student-athletes as employees”

In an email responding to questions from The Times, Pintens said the study was prompted by “a combination of all the significant changes that have occurred and will be occurring” in NCAA regulations, in particularly the loosening of NIL rules.

“We are in a time of exponential and rapid change across intercollegiate athletics, requiring that LMU Athletics also adapt to be competitive and successful in the future,” Pintens wrote. “This was a complex decision that was made after carefully considering various internal and external factors, in consultation with external partners and select university leadership.”

“Schools that do not devote meaningful attention to NIL opportunities, education and compliance may struggle to compete in the future, particularly when taking into account the transfer portal,” Pintens wrote, adding, “We want to be prepared for any direction that NIL may take in future years, including the strong possibility that schools will be able to be involved with NIL within the framework of an institution and athletic department.”


 

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I don't think anyone knows what college sports will look like in 5 years. It could be pretty ugly.
 
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