http://ballparkbiz.wordpress.com/20...eam-identity-percolating-on-the-cutting-edge/
Here is an excerpt fro what is a pretty good article!
In Terre Haute, however, the team identity game has been positioned quite a bit differently. Whether this was a slick strategic maneuver or mere circumstance doesn’t really matter. The reality is, the cards have been dealt, and it is a pretty darn good hand. Now it is time to play.
The Corporate Connection
As has been reported, the Terre Haute team is owned by Sycamore Foundation Holdings, a nonprofit subsidiary of the Indiana State University Foundation. In partnership with Clabber Girl Corporation, the team has been named the Rex, after Clabber Girl’s popular Rex® Brand Coffee. What? A team named after a corporate brand? Has America’s Pastime gone the way of Japan or South Korea, where corporate owned and branded professional baseball teams like the Kia Tigers are the rule, not the exception to the rule? Not since the days of the old industrial leagues from the early 20th century, when names like Firestone and Goodyear donned professional uniforms, have we seen anything resembling a corporate name or moniker on a MLB or minor league-level cap or jersey.
Here is an excerpt fro what is a pretty good article!
In Terre Haute, however, the team identity game has been positioned quite a bit differently. Whether this was a slick strategic maneuver or mere circumstance doesn’t really matter. The reality is, the cards have been dealt, and it is a pretty darn good hand. Now it is time to play.
The Corporate Connection
As has been reported, the Terre Haute team is owned by Sycamore Foundation Holdings, a nonprofit subsidiary of the Indiana State University Foundation. In partnership with Clabber Girl Corporation, the team has been named the Rex, after Clabber Girl’s popular Rex® Brand Coffee. What? A team named after a corporate brand? Has America’s Pastime gone the way of Japan or South Korea, where corporate owned and branded professional baseball teams like the Kia Tigers are the rule, not the exception to the rule? Not since the days of the old industrial leagues from the early 20th century, when names like Firestone and Goodyear donned professional uniforms, have we seen anything resembling a corporate name or moniker on a MLB or minor league-level cap or jersey.
