New AD claims it is due to upcoming changes. Knight Newhouse data said they made $280m in 2023 and had $195m in expenses. If they are doing this, what are the poorer folks going to do?
Several court cases loom over college athletics and its model of amateurism. Most notably, House v. NCAA challenges the NCAA’s rules regarding how athletes can and cannot make money and seeks damages from TV revenue and social media earnings past athletes could have made. The class-action antitrust case seeks damages of more than $1.4 billion, which could be tripled as is the case in awards that occur in successful antitrust cases. Individual universities will be on the hook to split either the cost of the damages from losing the lawsuit or settling, the latter of which, most believe, will include a new model of revenue sharing with athletes in the future.
“If you model some of the numbers, depending on how it gets allocated, you’re looking at between a $15 and $20 million number. Not one time — annually — going forward,” Alberts said at his introductory press conference. “That will be a new expense category that athletics are going to have to deal with.”
Just remember aTm is paying Jimbo Fisher over $25K per day to NOT be their football coach. His buyout was more than $75M and he's getting paid through 2031.
New AD claims it is due to upcoming changes. Knight Newhouse data said they made $280m in 2023 and had $195m in expenses. If they are doing this, what are the poorer folks going to do?
Soooo.... The Texas Farmers are $85M to the good, in the black... ($280M Revenue - $195M Expenses = $85M ) and they can figure out a way to maintain 12 positions?