Throw some Courvoisier Cognac (must be packaged well) into the stands, followed with some good Irish Cheddar cheese and crackers. Followed with JJ subs, balls and t shirts.
1 free beer for all students of legal age.
Throw some Irish Spring body wash into the student section.
Put a statue of Bird and Wooden sitting on a bench together in the lobby so fans can sit with them and get a photo.
Opening video should include Bird, Kurt Thomas, Baumgartner, Wooden, and finally Burl Ives as Sam the Snowman sliding across the court and players grab him and pull him apart and make a smashing dunk with the snowball parts of his torso. Yes, Burl Ives went to ISU.