More from day one vs drakes new motto

[sycamorefanatic]

http://news.yahoo.com/s/yblog_upsho...egiate-marketing-drake-universitys-d-campaign

 

[Jason Svoboda]

D+

LMAO... seriously, do they not send it through test groups to get a response? Also, moved this to the Pub... this isn't a basketball topic.

 

[goindystate]

wow, that is HYSTERICALLY bad! I am still laughing at that!

 

[Sycamore Proud]

That could very well make Drake one of the biggest jokes in the country. It's beyond just funny--try ridiculous.

 

[garyd63]

Here's the problem in a nutshell:

However, Drake officials are standing by the D+ campaign -- which college officials crafted with outside PR contractors.

Why do schools rely so heavily on expensive outside consultants when they have faculty and students (and some administrators) with the brains, creativity, experience, ties with the tradition and needs of their schools, to draw upon? Guidance on deep technical problems related to engineering and construction needs often make sense, but stationary logo design, advertising campaigns, student body polling, and "branding" BS!? Some people in high positions just go to far too many conferences and come back home looking for ways to justify their expenses.

 

[sycamorefanatic]

my bad svoboda on the location still good stuff

 

[Sackalot]

That might be the most ignorant slogan and marketing campaign I have ever seen in my life. What an idiotic thought process...I thought "More. From Day One!" Was bad....but this takes the cake. It is beyond explanation..their alumni have to be incredibly upset about this...

 

[Callmedoc]

Surely someone would have said, "hey you do realize that it's a D+ right???"

 

[Jason Svoboda]

Equally as bad?

 

[SycamoreBlue3209]

Now I kind of like that one. HAHA!

 

[treeman]

got my attention.