I'd slow down a little with that line of thinking. 6 years of consistent success under DeVries with multiple NCAA appearances didn't make more than a dent in Des Moines being a Cyclone townSuper super super early in McCollums career at Drake. But if he is able to make some noise this season with mostly D2 guys Drake could become a mid-major power. They have a perfect market in Des Moines, big enough for great media deals, could cultivate a huge fanbase, and you have big companies with deep pockets to fund things if needed but it's also small enough to not get lost like in Chicago, Philly, New York, Houston, etc.