Crap like this is just ridiculous.
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Mark Adams on the changed landscape in college hoops
- Thread starter Jason Svoboda
- Start date
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Good for him. Don’t forget to pay your taxes. 
Poor investment? I’d never heard of LifeWallet until right now. They just got their brand out there to a universe of people who had never heard of them before. Potentially pretty affordable advertising
But I agree with you on the outrageous part!
Get out of the NCAA!!!
Wasn't the FBI investigation of $100K of Adidas shoe money to a recruit what got Ricky P fired at Loserville? This NIL stuff makes that look like child's play, and ironically the Adidas thing would be allowed now if I'm not mistaken. $800K in two years and a new car is more than we even pay our coach! The new transfer portal is going to be P5 free agency with the transfers going to the highest bidder, while mid major basketball is going to end up being nothing more than the P5 prep league.
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CardLake49
The Captain Level
Never heard of LifeWallet but just looked it up. So interesting to see that they have a page on their site for their NIL athletes. This company must have some deep pockets to offer ol boy 2 yr 800k. Like Steph Curry deep. Personally I can't wait for
1. NIL companies to start "releasing" kids due to poor performance
2. A player to sign a multiyear NIL deal, out perform his contract, and demand to be traded to either another school or another NIL company
3. A player to ask for his NIL contract to be reworked b/c a player who isn't as good got a better deal
4. Players to become uncoachable b/c they're literally making more than their coaches
5. Players to realize that a strong social media presence just might make them more money than a strong game.
1. NIL companies to start "releasing" kids due to poor performance
2. A player to sign a multiyear NIL deal, out perform his contract, and demand to be traded to either another school or another NIL company
3. A player to ask for his NIL contract to be reworked b/c a player who isn't as good got a better deal
4. Players to become uncoachable b/c they're literally making more than their coaches
5. Players to realize that a strong social media presence just might make them more money than a strong game.
My guess is we're going to get 2-3 years down the road and a lot of these guys will see there is zero real ROI on these save for a select handful. Then you may see infighting and jealousy. I could also see most of the NLI stuff flow to football, too.
all fallout from the Ed O'Bannon vs. NCAA (& co-defendants EA Sports & CLC [Collegiate Licensing Co.]) case...
no one to blame here but greedy schools and EA Sports; lax licensing on the CLC and NCAA part
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The fact that the ncaa got away with preventing student athletes from making any money for so long is the real travesty. Why people are losing their minds over people getting paid is the thing that confuses me the most…
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Not buying it --- for so many schools, the MBB Tourney $$$ is what enabled SOOOOO many kids to be given "grant-in-aid" for their athletic talents for so many years
and in any given year, how many kids were "getting screwed" on jersey sales?
Think about non-athletes… the ncaa doesn’t have stipulations on their earning potentials…how do you rationalize one marketing themselves and getting paid and not the other?
This has always been the stupidest comparison. First, most non-athletes are not getting their college educations paid for. Second, there has to be a common ruleset in place to ensure there is some semblance of a fair and equitable competitive landscape. Third, the NCAA was never formed or intended to function as professional sports. There are avenues that athletes that do not wish to be students can take to become professional and get paid. Why don't these kids want to go that route? Oh, I know why... the schools are the brands and the system provides for much, much more exposure that will benefit them in the long run. Shocker.
Side point to all of this is the morons like Jay BIlas of the world talk about how much the NCAA rakes in, places a $0 on a college education, and how these SAs are taken advantage of. Absolute and total horseshit. The most significant portion of revenues every single year goes directly towards SA education and welfare. The large majority of schools to this day even with bloated media rights deals operate at a huge subsidy on the backs of the schools, state and local governments, and more and more the backs of those non-athletes.
Why should Joe Student have to pay hundreds of dollars per semester to fund what now has become semi-pro sports? Since 2005, of the 350-360 D1 schools, between 15-25 have had positive net revenues on average.
If you really want to have this conversation, show me the numbers that are applicable across the entire D1 landscape and then we can have this talk. Any time funding shifts left, there is going to be some sort of erosion or fallback. You are now going to see schools like Indiana State have fewer donors because they will start paying kids which means our facilities will decay even worse, we'll end up having to cut sports and/or drive cost per SA down to where it is barebones at best, etc.
This is not even having a frank discussion on if students should go back to the table and demand no more student fees since their peers are now essentially pro athletes. Again, why should they pay for it? So please, stop with the pro scientist and artist crap. It's a load of misdirection bullshit.
The ncaa has always been the face of the university administrators. ncaa is the fall guy. Universities never wanted to compensate players because they could never afford to do so.
NIL is human beings seeking compensation for literally any and all things that sponsors and now private companies will pay them for. Schools will be effected but they aren’t the ones doing the deals.
Ncaa artificially set the players market to $0 plus food, Scholly, and housing. We know the market is greater than $0. Let’s stop pretending this is anything more than about control.
NIL is human beings seeking compensation for literally any and all things that sponsors and now private companies will pay them for. Schools will be effected but they aren’t the ones doing the deals.
Ncaa artificially set the players market to $0 plus food, Scholly, and housing. We know the market is greater than $0. Let’s stop pretending this is anything more than about control.
The current system is broken and needed guardrails, yesterday.
the old way wasn’t much better considering it just pushed everything underground.
the thing I’m probably most passionate is the very simple concept that aritificialy limiting every athletes value to $0 plus scholarship is nothing more than about control.
One student could be on scholarship, pick any major, not play sports and make as much money as possible while they in still in school. Every athlete being told “no, you can’t make money because we (administrators) have already decided for you that your education and Scholly is enough.” Choosing a person’s value for them is weird when you only do that for a certain population. I don’t know how else to make that make sense. Avoiding inconveniences is not a good enough reason. I don’t accept that rationale.
the old way wasn’t much better considering it just pushed everything underground.
the thing I’m probably most passionate is the very simple concept that aritificialy limiting every athletes value to $0 plus scholarship is nothing more than about control.
One student could be on scholarship, pick any major, not play sports and make as much money as possible while they in still in school. Every athlete being told “no, you can’t make money because we (administrators) have already decided for you that your education and Scholly is enough.” Choosing a person’s value for them is weird when you only do that for a certain population. I don’t know how else to make that make sense. Avoiding inconveniences is not a good enough reason. I don’t accept that rationale.
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Great post Jason!
Conference and universities can impose rules but NCAA unleashed this whole thing with minimal guardrails already in place (probably zero if we are being honest.) Obviously a lot of details to be hammered out. People will figure this out but it’s going to take awhile. Definitely won’t ever be perfect. However, the NCAA is probably enjoying the fact that fans are taking their disdain out on the players. NCAA looking good for standing by the “amateur model” that was only in place to save universities from paying players. Here’s the thing, this money is coming from 3rd parties based on a players own market.
I also don’t see why universities can’t also figure out a way do jersey sales, if they choose to. Or something like that to compensate players. To me that is something that universities could probably increase profits from. I guarantee if the university could’ve sold an Odum shirsey that it would be very popular. Why not open the door for university licensed jerseys that former players could tap into? Retro clothing is very trendy and your school could explore that market. They should. (Although that $40 Chinese bird jersey from Amazon isn’t too bad. I’d pay for a better one.)
not even an apples and oranges comparison