And that's because the elites run the NCAA because as you mentioned, they are the cash cows so it is in their best interest to keep their money faucet flowing.
The first thing that needs to be done is autonomy needs to be rolled back. The second thing that needs to be done is an exploratory committee with EVERY D1 AD or designated representative needs to be formed to work on creating a fair and equitable system for ALL schools and athletes.
Also, if we're going to finally ID school athletic offices as businesses, the ability to remove Title IX needs to be on the table. Sorry, no business will remain in business by keeping product/service lines in place that lose money. Yet that is forced upon membership.